d:u26
Europe’s largest festival for Data & AI!
March 26–27 2026,
MCC Halle Münsterland
BUY TICKET10.000+
Al Enthusiasts
200+
Speakers
150+
Exhibitors & Sponsors
5
Stages
40+
Masterclasses
data:unplugged 2026 — Europe's biggest festival for data & AI
March 26 & 27, 2026 | MCC Halle Münsterland | 10,000+ participants
Artificial intelligence is changing everything — processes, products, organizations. But real transformation doesn't happen by itself. It needs people, teams and organizations with attitude, knowledge, courage and the will to design.
data:unplugged 2026 is the place where exactly these people come together — to take on responsibility, share knowledge and work together on the future of the economy and society.
A festival for everyone who not only understands data and AI, but also wants to use it strategically and effectively.
Artificial intelligence is changing everything — processes, products, organizations. But real transformation doesn't happen by itself. It needs people, teams and organizations with attitude, knowledge, courage and the will to design.
data:unplugged 2026 is the place where exactly these people come together — to take on responsibility, share knowledge and work together on the future of the economy and society.
A festival for everyone who not only understands data and AI, but also wants to use it strategically and effectively.
What awaits you
More than 10,000 participants. Over 200 speakers from business, science and society. 150+ exhibitors — from international tech companies to up-and-coming startups. 40+ master classes with direct transfer of practice. 5 stages, 40+ side events, 20,000 m² of space for exchange, innovation and new perspectives.
data:unplugged is not a classic industry meeting. It is a place where impulses have an impact — in the company, in the team, in the head.
More than 10,000 participants. Over 200 speakers from business, science and society. 150+ exhibitors — from international tech companies to up-and-coming startups. 40+ master classes with direct transfer of practice. 5 stages, 40+ side events, 20,000 m² of space for exchange, innovation and new perspectives.
data:unplugged is not a classic industry meeting. It is a place where impulses have an impact — in the company, in the team, in the head.
New: Mittelstand Blazer Stage
SMEs are the backbone and innovation driver of the German economy — the new SME Stage focuses on use cases and experience reports. From decision makers for decision makers, across industries and departments from logistics to retail and mechanical engineering.
New: Data & Analytics Hall with Stage
Without a reliable database, there is no effective AI. That's why we focus on data strategy, infrastructure, governance, and security — in depth, technical, and relevant. The Data Hall will be a class reunion for the scene and a platform for everyone who wants to create excellence in handling data.
From strategy to implementation — and beyond
data:unplugged is the place where different perspectives meet: C-level meets developers, SMEs meet data experts. Corporate leaders on politics and startups on research.
What makes data:unplugged special is the people on stage — personalities who move. When Markus Lanz asks the pressing questions of our time, it becomes clear: AI is more than technology — it is a social task.
What makes data:unplugged special is the people on stage — personalities who move. When Markus Lanz asks the pressing questions of our time, it becomes clear: AI is more than technology — it is a social task.
Uli Hoeness talks about responsibility, courage and leadership.Pip Kloeckner Think radically and precisely where business and technology meet. Andreas Blattmann shows how generative AI is changing the way we think, work and make decisions.
And with voices like Marc Opelt, Laura Lewandowski, Dat Tran, Jens Polomski, Felix Schlenther, Prof. Thomas Druyen, Elisabeth L'Orange or Joey Kelly It becomes clear: At d:u26, there are people who not only share knowledge — but also take a stand. They not only inspire, challenge and challenge change, but also set an example.
And with voices like Marc Opelt, Laura Lewandowski, Dat Tran, Jens Polomski, Felix Schlenther, Prof. Thomas Druyen, Elisabeth L'Orange or Joey Kelly It becomes clear: At d:u26, there are people who not only share knowledge — but also take a stand. They not only inspire, challenge and challenge change, but also set an example.
Why you should be there
Because AI has long since become a strategic question — for every organization, every industry, every business model.
Because you are responsible — for decisions, for people, for the future.
Because you don't just want to know what's coming — you also want to shape what will happen.
Because you are responsible — for decisions, for people, for the future.
Because you don't just want to know what's coming — you also want to shape what will happen.
data:unplugged 2026 creates the space in which solutions arise from perspectives — between inspiration, expertise and implementation. Whether C-level, tech talent, transformation driver or maker:
Be part of a unique movement that is shaping the future — responsibly, strategically, together.
Be part of a unique movement that is shaping the future — responsibly, strategically, together.
Voices of D:U
“Münster is on fire. data:unplugged delivers. I am so surprised how incredibly big this conference is.”
Elisabeth L'Orange
“Münster is on fire. data:unplugged delivers. I am so surprised how incredibly big this conference is.”
“One of the best meeting points on digitization/AI in Germany, perhaps across Europe.”
Dr. Herbert Diess
“One of the best meeting points on digitization/AI in Germany, perhaps across Europe.”
“d:u is simply mega”
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Fränzi Kühne
“d:u is simply mega”
“data:unplugged is a great festival for me, especially in times when we need to and should learn more and more about it and do.”
Steven Gätjen
“data:unplugged is a great festival for me, especially in times when we need to and should learn more and more about it and do.”
“I would absolutely recommend that other scientists visit data:unplugged next year.”
Professor Björn Ommer
“I would absolutely recommend that other scientists visit data:unplugged next year.”
“Exactly what we need in Germany.”
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Laura Lewandowski
“Exactly what we need in Germany.”
“For me, data:unplugged means coming to Münster and looking at the faces of the people who are driving the AI transformation with their heads and hands in Germany.”
Sascha Lobo
“For me, data:unplugged means coming to Münster and looking at the faces of the people who are driving the AI transformation with their heads and hands in Germany.”
“data:unplugged was an excellent opportunity for Snowflake to connect with leaders in the data community and actively shape the dialogue about the future of data-driven innovations. In our specially designed Snowflake World and together with our partners, we have impressively demonstrated the potential that exists when data, AI and visionary minds come together. For me, data:unplugged is the epitome of innovation, collaboration and active community.”
Lisa Reimann
“data:unplugged was an excellent opportunity for Snowflake to connect with leaders in the data community and actively shape the dialogue about the future of data-driven innovations. In our specially designed Snowflake World and together with our partners, we have impressively demonstrated the potential that exists when data, AI and visionary minds come together. For me, data:unplugged is the epitome of innovation, collaboration and active community.”
“Data:unplugged combines excellent professional depth with a festival atmosphere: profound data & AI knowledge meets music, party and an atmosphere that inspires and connects. Must go for all data nerds and heads!”
Christian Mertens
“Data:unplugged combines excellent professional depth with a festival atmosphere: profound data & AI knowledge meets music, party and an atmosphere that inspires and connects. Must go for all data nerds and heads!”
“data:unplugged is THE mandatory festival for me because it not only connects but inspires the data & AI community. Here, thought leaders, practitioners and visionaries meet a uniquely focused approach that turns data & AI from a buzzword to real added value — hands-on, and with an atmosphere that takes collaboration to a new level. ”
Jens Grabow
“data:unplugged is THE mandatory festival for me because it not only connects but inspires the data & AI community. Here, thought leaders, practitioners and visionaries meet a uniquely focused approach that turns data & AI from a buzzword to real added value — hands-on, and with an atmosphere that takes collaboration to a new level. ”
Voices of d:u
Elisabeth L'Orange
“Münster is on fire. data:unplugged delivers. I am so surprised how incredibly big this conference is.”
Dr. Herbert Diess
“One of the best meeting points on digitization/AI in Germany, perhaps across Europe.”
Fränzi Kühne
“d:u is simply mega”
Steven Gätjen
“data:unplugged is a great festival for me, especially in times when we need to and should learn more and more about it and do.”
Professor Björn Ommer
“I would absolutely recommend that other scientists visit data:unplugged next year.”
Laura Lewandowski
“Exactly what we need in Germany.”
Sascha Lobo
“For me, data:unplugged means coming to Münster and looking at the faces of the people who are driving the AI transformation with their heads and hands in Germany.”
Lisa Reimann
Field Marketing Manager Germany Snowflake Computing GmbH
“data:unplugged was an excellent opportunity for Snowflake to connect with leaders in the data community and actively shape the dialogue about the future of data-driven innovations. In our specially designed Snowflake World and together with our partners, we have impressively demonstrated the potential that exists when data, AI and visionary minds come together. For me, data:unplugged is the epitome of innovation, collaboration and active community.”
Christian Mertens
Senior Vice President Data & AI adesso SE
“Data:unplugged combines excellent professional depth with a festival atmosphere: profound data & AI knowledge meets music, party and an atmosphere that inspires and connects. Must go for all data nerds and heads!”
Jens Grabow
Senior Partner Development Manager Microsoft Germany GmbH
“data:unplugged is THE mandatory festival for me because it not only connects but inspires the data & AI community. Here, thought leaders, practitioners and visionaries meet a uniquely focused approach that turns data & AI from a buzzword to real added value — hands-on, and with an atmosphere that takes collaboration to a new level. ”
On our five stages, vision meets implementation, strategy meets practice.
Thought leaders, makers and decision makers from business, science, research and society share their perspectives on the most relevant opportunities and challenges of our time.
Thought leaders, makers and decision makers from business, science, research and society share their perspectives on the most relevant opportunities and challenges of our time.
Whether impulses and big visions on the Main Stage, in-depth tech talks on the new Data & Analytics Stage, concrete business learnings on the SME stage or interactive dialogues on further stages
Uli Hoeness
Chairman of the Supervisory Board & Honorary President FC Bayern Munich
Markus Lanz
TV presenter, documentary filmmaker, photographer & podcaster
Dr. Jarek Kutylovsky
Founder & CEO, DeepL
Pip Kloeckner
Tech Analyst, Investor & Advisor
Sascha Lobo
Publicist, Author, Journalist, Blogger, Podcaster & Internet Entrepreneur
Felix Schlenther
Founder & Co-CEO AI FIRST
Mona Neubauer
Minister for Economic Affairs, Industry, Climate Protection and Energy State of North-Rhine Westphalia
Elisabeth L'Orange
Co-Founder & CCO of Oxolo Top 15 Women in AI in Germany (Manager Magazine)
Dr. Wladimir Klitschko
Unternehmer, international bekannte Stimme aus Kyiv
Vanessa Cann
Entrepreneur | Managing Director | Ecosystem Builder in AI
Laura Lewandowski
Gründerin
Special act of d:u26 - SIDO live on stage. No Mask. No Filter. For Real.
With Diu, we are creating spaces for new ideas, for dialogue — and for images in our heads. Together with our partners, we are taking off. And what are we building here? Even mom is proud of that.
Well - recognized?
Our special act of d:u26 is: SIDO.
None other than one of the most influential artists in German music history. A firm fixture for over 20 years. Part of German pop culture since 2004.
After panels and master classes, after vision and use case, it's time: Raise your hood, show your posture, get loud. For an evening that lasts. As a special act of the diu26 festival, Sido brings exactly this energy to the stage: raw, direct, genuine. Because: People who celebrate together change together, grow together. Sido and aftershow — that's not the end of the day. It's the start of something new.
Our Premium Partners 2026
Whether it's a tech company, a family business or a young AI start-up:
The most influential players in the data and AI world come together at d:u26.
From Microsoft, adesso and Snowflake to Mastercard and leading names from German SMEs.
What they have in common is a common understanding of progress. They bring practical experience — from a wide range of industries, structures and perspectives.
The most influential players in the data and AI world come together at d:u26.
From Microsoft, adesso and Snowflake to Mastercard and leading names from German SMEs.
What they have in common is a common understanding of progress. They bring practical experience — from a wide range of industries, structures and perspectives.
Snowflake
Coca-Cola®
adesso
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Microsoft
DeepL
Guidecom
Dataciders
OfficePartner
Deutsche Telekom
Woodmark Consulting
FIEGE
Cloudera
Finanz Informatik
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Canva
Ratiodata
AWS
ThoughtSpot
Universitätsklinikum Münster
Starburst
Synvert
teccle group
Volksbank im Münsterland eG
Tobit Software
SAP
Modelyzr
Whether you’re a deep-tech enthusiast, decision-maker, or creative thinker — Artificial Intelligence affects everyone.AI fundamentally changes how we work, live, do business, and think.
It optimizes processes, automates workflows, personalizes customer experiences, and enables new business models.
The technology drives efficiency, transforms professions, and challenges existing structures — but it also brings new questions and responsibilities.Those who truly want to understand, apply, and leverage AI profitably need practical insights, fresh inspiration, and the right exchange.
We can’t wait to see you and your team!
March 26–27, 2026
MCC Halle Münsterland
MCC Halle Münsterland
Es geht weiter.
Werde Teil der d:u26.
Werde Teil der d:u26.
Dive into the world of data & AI! The best experience for you and your team!
March 26 - 27, 2026
MCC Halle Münsterland
MCC Halle Münsterland
Get tickets now
data:unplugged 2026
save the date – unser Ticketshop für die d:u26 öffnet am 08. Oktober 2026. Ab dann kannst du dir dein Ticket für zwei unvergessliche Tage sichern! 💜💚