Already on the first evening, with the start of the side events, the unique energy was back. Münster became d:u City and shone in purple and green – from Prinzipalmarkt to the harbor. Encounters and connections emerged everywhere. The city filled with a drive for implementation even before the festival officially began. Anyone who was there immediately felt: data:unplugged is far more than Europe's largest festival for data & AI. d:u is a movement that unites people with strong drive, incredible passion, and an absolute will to shape the future.
Mid-sized companies and tech corporations, data & AI experts and family businesses, corporate leaders & founders came together. People seeking concrete answers, sharing their own experiences, and wanting to learn from each other. At the heart of the German Mittelstand, on equal footing, and with the shared goal of making data and AI effective in companies, society, medicine, teams, and decision-making.