d:u26 STAGES

FIVE STAGES. FOUR MASTERCLASS ROOMS. COUNTLESS IDEAS.
Our festival is as diverse as the topics that define it. We cover everything from vision to implementation, from technology to responsibility.
Every stage has its own character and focus, and together they create space for exchange, inspiration, and hands-on learning.
Violet Stage
Inspiration & Vision
Our main stage. This is where the big waves are made: keynotes, visionary insights, and innovative talks for up to 5,000 attendees.
Ticket overview
To the schedule
The Violet Stage at data:unplugged
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Violet Stage
9:30 AM
10:00 AM
10:30 AM
11:00 AM
11:30 AM
12:00
12:30
13:00
13:30
14:00
14:30
15:00
15:30
16:00
16:30
17:00
Start
9:45
Duration
15
min
End
10:00
26
d:u 26 Festival Opening
Start
10:00
Duration
30
min
End
10:30
26
Sascha Lobo
Start
10:20
Duration
15
min
End
10:35
26
Fireside Chat: Jens Baas X Mona Neubaur
Start
10:30
Duration
25
min
End
10:55
26
Elisabeth L'Orange
Start
10:55
Duration
25
min
End
11:20
26
Beyond Tools and Agents: AI as Your Company's Operating System
Start
11:30
Duration
30
min
End
12:00
26
Nick Heidfeld
Start
12:00
Duration
30
min
End
12:30
26
The Lena Principle. The beginning of the era of AI co-CEOs.
Start
12:30
Duration
30
min
End
13:00
26
Human in the Lead: How AI becomes a growth fertilizer
Start
13:00
Duration
35
min
End
13:35
26
Uli Hoeneß
Start
13:20
Duration
30
min
End
13:50
26
Beyond the Hype: Scaling Agentic AI with Uniper, Snowflake, and Microsoft
Start
13:40
Duration
30
min
End
14:10
26
AI becomes everyday life in 2026
Start
14:10
Duration
20
min
End
14:30
26
Renewable energy unplugged!
Start
14:30
Duration
40
min
End
15:10
26
Beyond the AI Hype
Start
9:40
Duration
20
min
End
10:00
27
Blind by Design
Start
10:00
Duration
20
min
End
10:20
27
When machines think: How AI is reordering our society.
Start
10:20
Duration
20
min
End
10:40
27
Joey Kelly
Start
10:40
Duration
40
min
End
11:20
27
Fireside Chat with Dr. Wladimir Klitschko
Start
11:20
Duration
40
min
End
12:00
27
Philip Hitschler-Becker x Johannes Kliesch x Laura Lewandowski
Start
12:00
Duration
30
min
End
12:30
27
Herbert Diess
Start
12:30
Duration
60
min
End
13:30
27
Panel "AI Unicorns -- What It Takes"
Start
13:30
Duration
30
min
End
14:00
27
Security, availability & cost-efficiency – acting with sovereignty in an AI & quantum future
Start
14:00
Duration
35
min
End
14:35
27
The Trojan Horse of the AI Strategy
Start
15:00
Duration
60
min
End
16:00
27
Panel "AI X Journalism"
Start
16:00
Duration
40
min
End
16:40
27
Daniel Jung - Superpower unlocked! How I saved millions of people from failing math and why learning to learn is the real AI revolution.
Start
16:40
Duration
30
min
End
17:10
27
Closing Ceremony
Green Stage
Focus on SMEs
The stage for real-world practice. 1,000 seats.
Concrete use cases, honest discussions, and real-world experience. By and for the SME sector.
How can small and medium-sized enterprises effectively use data and AI? What are the challenges and limitations?
Ticket overview
To the schedule
The Green Stage at data:unplugged
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Green Stage
Mittelstand Blazers Stage
9:30 AM
10:00 AM
10:30 AM
11:00 AM
11:30 AM
12:00
12:30
13:00
13:30
14:00
14:30
15:00
15:30
16:00
16:30
17:00
Start
10:00
Duration
5
min
End
10:05
26
Welcome to Day One
Start
10:05
Duration
30
min
End
10:35
26
Big Mittelstand: Strategy or Mindset?
Start
11:05
Duration
20
min
End
11:25
26
Starting from scratch: Is Politics Ready for Disruption?
Start
11:25
Duration
15
min
End
11:40
26
Attitude vs. Tech
Start
11:40
Duration
10
min
End
11:50
26
Will yours be next? Which business models are structurally most vulnerable to AI. – Insights from an AI startup investor.
Start
11:50
Duration
30
min
End
12:20
26
Who Rules 2062: People or Technology?
Start
12:20
Duration
15
min
End
12:35
26
Technology scales, expertise does not. An honest practice report: what it really costs to make an established company like a bank AI-ready.
Start
12:35
Duration
10
min
End
12:45
26
AI without a greenfield: How to hack 125 years of legacy structures with AI
Start
12:45
Duration
35
min
End
13:20
26
From Ecosystem to Execution
Start
13:20
Duration
30
min
End
13:50
26
Expect the Unexpected
Start
13:50
Duration
10
min
End
14:00
26
Nothing is impossible: Utopia of quantum technology
Start
14:00
Duration
20
min
End
14:20
26
The AI paradox in SMEs
Start
14:20
Duration
20
min
End
14:40
26
From pilot to impact
Start
14:40
Duration
20
min
End
15:00
26
Speed through decisions
Start
15:20
Duration
20
min
End
15:40
26
SMEs are reinventing themselves
Start
16:00
Duration
20
min
End
16:20
26
AI as a leadership task
Start
16:20
Duration
20
min
End
16:40
26
Between discourse and reality
Start
16:40
Duration
20
min
End
17:00
26
Are we on the right track?
Start
17:00
Duration
20
min
End
17:20
26
Police 4.0 - Security in the tension between technology and democracy
Start
10:00
Duration
35
min
End
10:35
27
SME panel
Start
11:00
Duration
30
min
End
11:30
27
How Ingredion masters data transformation and puts industrial AI to work
Start
11:30
Duration
30
min
End
12:00
27
AI != PowerPoint. From Hype to Business Value.
Start
12:00
Duration
30
min
End
12:30
27
GenAI in Data Center Operation: The Agentic AI CI/CD Blueprint
Start
12:30
Duration
25
min
End
12:55
27
Care 4.0 in Action: How AI & Robotics Relieve Care Staff and Empower Seniors – Real-World Cases from DRK, Diakonie & AWO
Start
12:55
Duration
30
min
End
13:25
27
Prof. Dr. Thomas Druyen
Start
13:25
Duration
20
min
End
13:45
27
The Age of ~AI~ Reputation
Start
13:45
Duration
30
min
End
14:15
27
Brains, Bots & Scalpel: AI and technology in modern surgery – working in a high-risk environment
Start
14:40
Duration
20
min
End
15:00
27
Age of AI Commerce: How OTTO is poised to once again transform retail
Start
15:00
Duration
30
min
End
15:30
27
GuideCom X Bank
Start
15:50
Duration
20
min
End
16:10
27
Tobit Software GmbH
Start
16:10
Duration
60
min
End
17:10
27
Prompt Battle powered by TFM
Data Stage
Deep Tech Talk
For those who want to dive deeper. 1,000 seats. Technical. Concrete. Practical.
Getting down to business:
Modern Data Architectures, Data Engineering, AI Engineering, Data Management, Generative AI, Governance, Security & Trust
Customer cases, panels, and technical talks focus on substance and experience. The presentations come directly from the experts in the field.
This stage is part of the Data & Analytics Hall and serves as the reunion for the data community.
Ticket overview
To the schedule
The Data Stage at data:unplugged
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Data Stage
9:30 AM
10:00 AM
10:30 AM
11:00 AM
11:30
12:00
12:30
13:00
13:30
14:00
14:30
15:00
15:30
16:00
16:30
17:00
Start
10:15
Duration
15
min
End
10:30
26
Opening of the data stage by Microsoft & Snowflake
Start
10:30
Duration
30
min
End
11:00
26
The Redshift-to-Snowflake Playbook We Wish We'd Had
Start
11:00
Duration
30
min
End
11:30
26
Better decisions through digital sovereignty - A practical example of data-based talent development in sport climbing
Start
11:30
Duration
30
min
End
12:00
26
adesso & LVM Customer Case: The New LVM Data Hub on Microsoft Fabric
Start
12:00
Duration
30
min
End
12:30
26
Delivery Hero & Google: Scaling Responsibility - Embedding Governance in a Google BigQuery Data Mesh at Delivery Hero
Start
12:30
Duration
10
min
End
12:40
26
Break
Start
12:40
Duration
20
min
End
13:00
26
Business GPT in High-Security Environments: How Toll Collect Successfully and Compliantly Uses AI
Start
13:00
Duration
30
min
End
13:30
26
Cloudera: Why the Future of Data and AI Belongs to the "Open Lakehouse Architecture?
Start
14:00
Duration
30
min
End
14:30
26
Smart Insurance
Start
14:30
Duration
30
min
End
15:00
26
Dataciders & SKF Customer Case: From a Traditional Industrial to a Frontier Company
Start
15:00
Duration
30
min
End
15:30
26
Windhoff Group & Mercedes-Benz Customer Case: Best Practices and Learnings from Migration to Microsoft Fabric
Start
15:30
Duration
20
min
End
15:50
26
Synvert & Rolls-Royce Power Systems Customer Case: Data Governance – The Secret Ingredient for Successful AI Applications
Start
15:50
Duration
20
min
End
16:10
26
Basalt AG x ORAYLIS Customer Case: Quarry 4.0 – How real-time data analytics redefines efficiency, transparency and sustainability
Start
16:10
Duration
20
min
End
16:30
26
Managing Sovereign AI Infrastructure: MLOps and LLMOps in Highly Regulated Banking IT
Start
16:30
Duration
20
min
End
16:50
26
Berg & Macher: From hype to real use: Our path to strategic AI use
Start
10:15
Duration
15
min
End
10:30
27
Opening of the data stage by Microsoft & Snowflake
Start
10:30
Duration
20
min
End
10:50
27
b.telligent: Snowflake × Microsoft Fabric in Practice – Iceberg Integration & Mirroring for Interoperable Data Platforms
Start
10:50
Duration
20
min
End
11:10
27
synvert & Tchibo Customer Case: From Banana Slicers to Inflatable Boats – Machine Learning for Dynamic Assortments at Tchibo
Start
11:10
Duration
20
min
End
11:30
27
teccle group & FEGIME Customer Case: From AI Experiments to Real Business Value with Fabric IQ Agents
Start
11:30
Duration
20
min
End
11:50
27
ORAYLIS & FIEGE Customer Case: Data Wars – Episode FIEGE: The Return of the Business Units
Start
11:50
Duration
20
min
End
12:10
27
Nordic AI Solutions & RTL Customer Case: AI in Ad Sales – How RTL sells inventory today with the help of artificial intelligence
Start
12:10
Duration
20
min
End
12:30
27
CROWDCODE x liba: How we redesigned fulfillment with AI
Start
12:30
Duration
30
min
End
13:00
27
Panel: Data sovereignty
Start
13:00
Duration
20
min
End
13:20
27
FIEGE: MDM? Mach Das Mal! – When technology hits its limits and culture makes the difference
Start
13:20
Duration
20
min
End
13:40
27
IT Sure & encoviva holding Customer Case: Data Governance as a Value Driver – How a Central Fabric Platform Systematically Increases Business Value
Start
13:40
Duration
20
min
End
14:00
27
How to scale AI from excitement to value
Start
14:00
Duration
20
min
End
14:20
27
GASAG: From zero to data: How a living data organization is created
Start
14:20
Duration
20
min
End
14:40
27
Unlocking the Power of IoT Data ​ in Manufacturing
Start
14:40
Duration
20
min
End
15:00
27
TDWI e.V.: Data Culture needs Data Influencer
Start
15:00
Duration
20
min
End
15:20
27
Data Products in Action: How SAP leverages the SAP Business Data Cloud as central platform to unleash Human and Artificial Intelligence
Start
15:20
Duration
30
min
End
15:50
27
PAYBACK's Analytics Evolution: Behind the scenes of the 10-year partnership between PAYBACK and ThoughtSpot.
Start
15:50
Duration
20
min
End
16:10
27
How do I make my company AI-ready? Behind the scenes of ZEIT's AI journey
Dialogue Stage
Learning from companies
Intentionally smaller. Around 500 seats.
As the name suggests: it provides space for genuine exchange.
Insights from organizations already implementing AI. What works and how?
Panels, deep dives, and interactive formats focus less on ready-made answers and more on diverse perspectives and concrete questions from the field.
Ticket overview
To the schedule
The Dialog Stage at data:unplugged
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Dialogue Stage
9:30
10:00
10:30
11:00
11:30
12:00
12:30
13:00
13:30
14:00
14:30
15:00
15:30
16:00
16:30
17:00
Start
10:30
Duration
20
min
End
10:50
26
Have AI and data skills become mainstream? 300,000 job postings provide answers
Start
10:50
Duration
20
min
End
11:10
26
Riding the MAUI Wave: Modular Agents at Enterprise Scale
Start
11:10
Duration
20
min
End
11:30
26
The 24/7 B2B Sales Rep: How the TRUMPF AI Assistant Drives Efficiency and Revenue
Start
11:30
Duration
20
min
End
11:50
26
AI Belongs in the Value Chain. Not the Toolbox. What Real Transformation Looks Like – The Triad of Strategy, Change, and AI Architecture
Start
11:50
Duration
20
min
End
12:10
26
How to win in AI Search
Start
12:10
Duration
20
min
End
12:30
26
PBI Richter
Start
13:00
Duration
20
min
End
13:20
26
Mission: Sofa Delivery — Algorithms Instead of Gut Feeling: How We Accelerated a Furniture Giant’s Dispatch Planning by 40%
Start
13:20
Duration
20
min
End
13:40
26
Don't Build a Bot. Build a Business. Why AI becomes enterprise-ready with process engines.
Start
13:40
Duration
20
min
End
14:00
26
First the data, then the agents // The path from legacy structures to autonomous AI
Start
14:00
Duration
20
min
End
14:20
26
Automation with Empathy – Send your Chatbot to the Psychologist
Start
14:20
Duration
30
min
End
14:50
26
Trusted Content First
Start
14:50
Duration
20
min
End
15:10
26
GuideCom
Start
15:10
Duration
50
min
End
16:00
26
AI in the Football Bundesliga
Start
16:00
Duration
20
min
End
16:20
26
From chatbot to active enterprise agent: How the right architecture enables agentic AI in the enterprise.
Start
16:20
Duration
20
min
End
16:40
26
How Bayer started a Mindfuel Data & AI Impact Management Journey – Beyond isolated Use Cases to Building systematic AI Impact
Start
16:40
Duration
20
min
End
17:00
26
mih Holding
Start
10:10
Duration
20
min
End
10:30
27
What If Wrong Decisions Were Optional? — How Digital Twins Let You Pre-Test Content, Product & Brand
Start
10:30
Duration
20
min
End
10:50
27
GuideCom
Start
10:50
Duration
20
min
End
11:10
27
AI you can rely on - When AI must say No
Start
11:10
Duration
20
min
End
11:30
27
Breaking down data silos, building ecosystems: How decentralized data spaces enable cross-company data exchange
Start
11:30
Duration
20
min
End
11:50
27
AI leverage: why only a few win everything
Start
11:50
Duration
20
min
End
12:10
27
Placetel
Start
12:10
Duration
20
min
End
12:30
27
What if AI becomes your customer? 3+1 measures from >4 million analyzed data points on AI search
Start
12:30
Duration
20
min
End
12:50
27
Where the customer journey actually begins and why that’s crucial for AI
Start
12:50
Duration
20
min
End
13:10
27
Excited, not blindfolded: How AI Agents truly transform mid-sized businesses
Start
13:10
Duration
20
min
End
13:30
27
Data and AI strategy in medium-sized businesses with Remmert
Start
13:30
Duration
20
min
End
13:50
27
AI Adoption at Scale: How to Effectively Implement AI Across the Entire Organization
Start
13:50
Duration
20
min
End
14:10
27
datasolut & congstar customer case: Millions in revenue through personalization (our culture & architecture)
Start
14:10
Duration
30
min
End
14:40
27
From 0 to 1,300 AI Users in 4 Months
Start
14:40
Duration
20
min
End
15:00
27
Agents Unleashed - from use cases to Governance and how Agentic AI is redefining work
Start
15:00
Duration
20
min
End
15:20
27
Vibe Coding vs. AI Leveraged Coding
Start
15:40
Duration
20
min
End
16:00
27
From Handoffs to Handshakes: How to Team Up with AI
Tomorrow Stage
The future you can touch
With around 100 seats, the Tomorrow Stage is our smallest stage. Which doesn't mean it's any less relevant! Quite the opposite!
This is all about the ideas, experiments, and new perspectives of tomorrow.
Insights that aren't in any textbook yet.
The Tomorrow Stage is less of a traditional conference stage and more of an ideas space: for anyone who wants to be inspired by something before it becomes the standard.
Start-ups, prototypes, new concepts: a place to understand how innovation happens.
Ticket overview
To the schedule
The Tomorrow Stage at data:unplugged
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Tomorrow Stage
9:30 AM
10:00 AM
10:30 AM
11:00
11:30
12:00
12:30
13:00
13:30
14:00
14:30
15:00
15:30
16:00
16:30
17:00
Start
10:30
Duration
20
min
End
10:50
26
Joey Kelly
Start
10:50
Duration
20
min
End
11:10
26
99 Tools, 99+ Problems - How one concept finally brings your systems, data, and AI into harmony.
Start
11:10
Duration
20
min
End
11:30
26
All-Data Any-AI - Orchestration with FME
Start
11:30
Duration
20
min
End
11:50
26
GuideCom
Start
11:50
Duration
20
min
End
12:10
26
AI in customer service at Burnhard: How a chatbot scales processes and redefines service
Start
12:30
Duration
30
min
End
13:00
26
Break
Start
13:00
Duration
20
min
End
13:20
26
Build AI the Right Way. Today. So It Doesn’t Blow Up in Your Face Tomorrow.
Start
13:40
Duration
20
min
End
14:00
26
Let the work do itself: AI as a digital colleague
Start
14:00
Duration
20
min
End
14:20
26
From Beer to Bits
Start
14:20
Duration
20
min
End
14:40
26
Personal Intelligence & The Future of Clear, Structured Thinking
Start
14:40
Duration
20
min
End
15:00
26
The Token Tax: From MCP to VITD - Building lean AI Agents on a Reporting Tool
Start
15:00
Duration
20
min
End
15:20
26
Those who truly understand AI start somewhere else. Why today's foundations support tomorrow's technology.
Start
15:20
Duration
20
min
End
15:40
26
From Raw Data to Interactive Story with Canva | Canva Enterprise - Live Demo
Start
16:40
Duration
20
min
End
17:00
26
UNICEF - shape the future
Start
10:10
Duration
20
min
End
10:30
27
From agent to productive coworker at Esri
Start
10:30
Duration
20
min
End
10:50
27
Corporate Influencing & digital visibility - is trust the new currency?
Start
10:50
Duration
20
min
End
11:10
27
Is your team AI-ready? What the labor market shows.
Start
11:30
Duration
20
min
End
11:50
27
When Machines Join the Conversation – How AI Is Changing Teams, Leadership and Collaboration
Start
11:50
Duration
20
min
End
12:10
27
Thinking and Understanding: How Humans and Machines Actually Work
Start
12:30
Duration
20
min
End
12:50
27
Law Beyond Law: Deal Design, Not Documents
Start
12:50
Duration
20
min
End
13:10
27
Nenna AI
Start
13:30
Duration
20
min
End
13:50
27
Enable. Empower. Innovate. How AI creates real impact in organizations
Start
13:50
Duration
20
min
End
14:10
27
Physical AI and Robotics in Policing, Strategic Foresight and potential Use Cases
Start
14:30
Duration
20
min
End
14:50
27
Marcus Gillsch
Start
15:00
Duration
20
min
End
15:20
27
Police
GET YOUR TICKETS NOW
for the d:u27!
On April 13 & 14, 2027 the data:unplugged Festival, d:u27, will take place for the fourth time in Münster.
d:u27 Tickets