"AI meets Business"

The first data:unplugged satellite has landed in Berlin as the Deep Dive – and it lived up to its name.
On to d:u27
Evening reception with standing tables at Kraftwerk Berlin
Intro

Exchange. Depth. Execution.

With the d:u Deep Dive, we brought data:unplugged to the “Kraftwerk”.
Raw. Powerful. Direct.
It was about value creation. About use cases. About platforms. About organisation. And above all, about exchange.

Decision-makers, AI leads, data leads, experts and practitioners came together to discuss how AI creates concrete value in the enterprise.

AI meets Business. Full depth. Full d:u power.

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1,200
Attendees
3
Stages
50
Speakers
5
Masterclasses
1
AMA Corner
13
Round Tables
40
Partners
16
Guided Tours
1
Special Act
Who was the d:u Deep Dive for?
Empty industrial hall at Kraftwerk Berlin
Topics
Talk in front of a full hall at data:unplugged 2025
Who was the d:u Deep Dive for?
CIO, CDO, CTO, CFO
Heads of AI
Developers
Finance & controlling leaders
Data & analytics leaders
Enterprise architects
Data platform owners
Anyone responsible for data
Topics
AI use cases in the enterprise
Concrete real-world examples of how AI is being deployed successfully and creating measurable impact.
Agentic AI in the enterprise
The potential of AI agents, from technologies and methodology to the use of foundation models.
From Data to AI
Open data architectures and modern platforms as the foundation for high-performing, scalable AI solutions.
Scaling AI
From initial pilot projects to company-wide scaling.
Top speakers

The d:u Deep Dive speakers

d:u Deep Dive

The d:u Deep Dive was designed for maximum interaction with experts and peers.

Round tables, masterclasses, guided tours, and the Experience Corner focused on learning, understanding, and implementation: AI use cases, agentic AI, from data to AI, and scaling AI.

A special highlight was the Q&A table with tech analyst Pip Klöckner. 

Made possible by partnership

d:u Deep Dive co-host

SAP

SAP

SAP

SAP is a globally operating German software company headquartered in Walldorf, whose parent company SAP SE is listed on the DAX. With a market capitalization of around 350 billion dollars, it is one of the 30 most valuable listed companies in the world in 2025.

About the company

Gold partners

accenture

accenture

accenture

Accenture is a global consulting and technology company headquartered in Dublin. Focusing on strategy, technology and data & AI, it supports companies worldwide in their digital transformation.

About the company
databricks

databricks

databricks

Databricks is a data and AI company from San Francisco, founded in 2013 by the creators of Apache Spark. Its Data Intelligence Platform unifies data processing, analytics and AI based on the lakehouse architecture.

About the company
Deloitte.

Deloitte.

Deloitte.

Deloitte is one of the world's leading networks for audit, consulting, tax and legal services. In AI & data, Deloitte helps companies develop AI strategies and bring data and AI into their business processes effectively.

About the company
PwC Germany

PwC Germany

PwC Germany

PwC Germany is part of the global PwC network and one of the leading firms for auditing, tax advisory and management consulting. In data & AI, PwC helps companies use data and AI effectively and responsibly.

About the company
snowflake

snowflake

snowflake

Snowflake is a US software company founded in 2012. With its AI Data Cloud, it offers a platform on which companies can centrally store, analyse and share their data and use it for AI applications.

About the company

Silver partners

adesso

adesso

adesso

adesso is an IT services company headquartered in Dortmund, founded in 1997, and one of the largest in the German-speaking region. With industry know-how and technology expertise, adesso supports companies in data & AI, software development and digital transformation.

About the company
AWS

AWS

AWS

Amazon Web Services (AWS) is Amazon's cloud platform and has offered services for compute, storage, databases, analytics and AI since 2006. Companies of all sizes use AWS to run applications and data in a flexible and scalable way.

About the company
Celebal Technologies

Celebal Technologies

Celebal Technologies

Celebal Technologies is a data and AI company headquartered in Jaipur, India, founded in 2016. Focusing on data engineering, cloud and generative AI, it helps companies worldwide modernize their data platforms.

About the company
Collibra

Collibra

Collibra

Collibra is a data intelligence software company, founded in Brussels in 2008 and now headquartered in New York. With its platform for data governance, data cataloging and data quality, Collibra creates a trusted data foundation for analytics and AI.

About the company
Infomotion

Infomotion

Infomotion

INFOMOTION is a data & AI consultancy headquartered in Frankfurt am Main with more than 20 years of experience. From data platforms to analytics, planning and AI solutions, it supports companies in making data-driven decisions.

About the company
KPMG

KPMG

KPMG

KPMG is a global network of firms providing audit, tax and advisory services. In data & AI, KPMG helps companies integrate data and AI into their strategy and processes in a secure, compliant and value-creating way.

About the company
opentext

opentext

opentext

OpenText is a Canadian software company headquartered in Waterloo, Ontario, founded in 1991. Its information management solutions help companies manage and connect content and data securely and make it usable for AI.

About the company
valantic

valantic

valantic

valantic is a digital solutions, consulting and software company headquartered in Munich. Focusing on SAP, data analytics and AI, it supports companies from strategy to implementation of their digital transformation.

About the company
Windhoff Group

Windhoff Group

Windhoff Group

Windhoff Group is a provider of data & AI services and software development. With more than 300 experts, it supports companies from data strategy and data platforms to machine learning and implementation.

About the company

Bronze Partners

All for One Group

All for One Group

All for One Group

All for One Group is a listed IT and consulting company headquartered in Filderstadt and one of the leading SAP partners in the German-speaking region. It supports mid-sized companies with transformation, cloud, analytics and AI around SAP.

About the company
NEXperts

NEXperts

NEXperts

NEXperts is an AI services provider that supports companies from strategy to implementation. Its offering covers AI consulting, technical implementation, training and the placement of AI experts, with a particular focus on mid-sized companies.

About the company
PCS Beratungscontor AG

PCS Beratungscontor AG

PCS Beratungscontor AG

PCS Beratungscontor AG is an SAP business intelligence consultancy headquartered in Hamburg with further offices in Munich, Mannheim and Dortmund. Its focus is on data warehousing, planning, reporting and analytics with SAP BW, SAP Datasphere and SAP Business Data Cloud.

About the company
sovanta

sovanta

sovanta

sovanta is an SAP partner headquartered in Heidelberg, founded in 2009 by former SAP board member Claus E. Heinrich. Focusing on SAP BTP, SAP Business AI and SAP Business Data Cloud, sovanta develops innovative applications for companies.

About the company

Media Partners

ntv

ntv

ntv

ntv is Germany's first news channel, founded in 1992 and now part of RTL Deutschland, headquartered in Cologne. Focusing on politics, business and financial markets, ntv reports around the clock on TV, online and in its app.

About the company

Growth Partners

Maschinenraum

Maschinenraum

Maschinenraum

Maschinenraum is an ecosystem for family businesses based in Berlin that grew out of the Viessmann Group's transformation experience. Member companies from the German Mittelstand share knowledge on innovation, digitalization and AI and drive joint projects forward.

About the company
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On April 13 & 14, 2027 the data:unplugged Festival, d:u27, will take place for the fourth time in Münster.
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